For the show, we are partnering with both the American Heart Association and the American Cancer Society to fight the two biggest killers of women in America — heart disease and breast cancer.
Because the audience got into the spirit and wore RED last year – we are asking everyone to again create an outfit – this time PINK AND RED. The Expo and Coats & Clark are partnering to make “audience participation” an important element of this event. Here’s what’s planned so far. If you want to make a “pink and red” outfit – plan send a digital picture. The Expo will put the pictures up on the internet, and for one month prior to the show, the public will be asked to vote for their favorites. The TOP TEN vote getters will be invited to model in the show. All ten winners will receive a prize from Coats & Clark – and the TOP VOTE GETTER will be announced at the Fashion Show and receive a GRAND prize. The final details will be announced on the Sewing & Stitchery Expo website and newletter and on CoatsandClark.com. Be thinking about your potential pink & red outfit and how you can feature THREAD in your design.
Follow the coutdown for the show on the Expo’s blog.
About the Author
Lynn is Director of Consumer Services with Coats & Clark.