In the late 1800’s both the Clark and Coats families had factories in the United States and selling agents representing their threads. One popular form of advertising of the day were trade cards.
Advertising trade cards promoted the new thread.

The original cards were issued in the late 1800’s and featured children, flowers, and other popular art subjects of the day. Merchants would give them to customers and their children with the purchase of thread.

There were literally hundreds of designs. Some cards were issued in a series such Flowers or one based on the “Monday’s Child” nursery rhyme.

To celebrate our 200th Anniversary year, we have reproduced a selection of these beautiful cards from our archives. On the back is a calendar in the style that was sometimes used on the cards. Would you like to win a set? Post a comment below and a winner will be selected at random.

About the Author


Lynn is Director of Consumer Services with Coats & Clark.

21 Responses to Win a set of Advertising Trade Cards
  1. Beautiful cards… love the colors and the subject matter.

  2. I have always liked the graphics on the trade cards. Thank you for the giveaway!

  3. I’d love to win a set of these cards. Thanks so much and Happy Anniversary.

  4. Thank you for this give away. If I win they will be framed and hung in my sewing room!

  5. Neat history, happy anniversary.

  6. luv the graphics , always searching for good finds like these on my sunday afternoon flea market drives in the country . Very nice !

  7. How interesting, and also, how wonderful to learn about the history of Coats & Clark – it’s a bit of the history of this country. It’s what I grew up on! Thanks so much.

  8. What a wonderful giveaway. I would love to win a set.

  9. Congratulations on your 200th year! This is a super WOW! moment for your company 😀 May your company continue its success for many, many more years.
    And quite a beautiful way to have advertised, the cards are lovely.
    Jackie in NC

  10. Mirror, mirror on the wall
    I do want to sew like my mother after all.
    She stitched like a winner
    She was more than a wife
    She used Coates and Clarke
    And sewed a loving life.

  11. Love the vintage sewing cards. Happy Anniversary!

  12. Oh! I love these! Would love to have them. 🙂

  13. What a fun way to celebrate! Those cards shown are gorgeous and would make for a great collector’s item.

  14. I absolutely love vintage sewing related ephemera!

  15. Wouldn’t it be fun to have cards like those our great-grandmothers might have had.

  16. They take me back in time to when I used to read my grandmother’s old picture books. The are just wonderful. Thanks for the memories.

  17. I was just looking for a set of the Monday’s child cards to frame. We have a Monday, Tuesday, Wednesday, and Friday’s child. So far, only the Friday’s child is not living up to her supposed traits. Maybe the card will serve as her reminder to be loving and giving. 🙂

  18. I would love it if I could go to the store and buy needles or thread or ribbon, with the graphic art designs that my great-grandmother could buy. What fun to collect these things for my daughter and grand-daughters. I have been fortunate enough to find a few, and what a treasure they are!


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