When you have over 300 colors, do you really need more? Yes! Color trends shift over time, so periodically we review our color range to make sure we have the latest colors! The sad part is-some colors have to be retired to make room for the new colors. There are only so many spaces in the thread display at your local store. We look at which colors are not selling well and which are trending down. It’s sort of the thread version of not getting the rose!
First we review each color family, starting with the pinks, then the reds, then purples, then blues and so on.
We compare our colors to forecasted colors from organizations like Color Association of the US, Color Marketing Group, Pantone, Stylesight and others. These palettes are usually forecasted for several seasons ahead. This helps to determine what direction a color is moving. For example are purples going to be more blue or more red? Are colors going to be intense and bright or dusty and grayed?
We also look at new fabric lines to be sure we will have the colors to match the fabrics you will be seeing in your fabric and quilt shops.
Dye formulas must be developed in our ‘color kitchen’ for the new colors. There is a lot of back-and-forth in the approval process to make sure the color is just right.
About the Author
Lynn is Director of Consumer Services with Coats & Clark.